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Intranet
Design vs. Internet Design
Examples of
Good Intranets / Good Intranet Uses
According
to Nielsen, intranets should be complete "information structures"
for a corporation. And, the list of intranet capabilities is growing
every day.
An intranet
can be used to:
- support
job functions
- provide
primary modes of communication between employees and management
- make
information necessary to do one's job readily available
- ensure
that departments within the company are connected
- reduce
duplication of efforts
- provide
information about recent decisions, upcoming changes,
or the company's mission, vision, and goals
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I. Hewlett-Packard/Compaq
Merger: In May of 2001, two large technology companies, Hewlett-Packard
and Compaq, merged to form one company. As many companies have
learned in the last decade, mergers are becoming more and more
complex. Two sets of leadership, two workforces, two sets of buildings
and locations all had to be combined--including their two intranets.
How did they
do it? It takes a lot of time and hard work to make ONE intranet
effective, much less two intranets. They began by analyzing the
strengths and weaknesses of each separate intranet. Then, they
decided that HP's intranet should be the core of the new intranet,
because it had more advanced capabilities, better functionality,
more streamlined content management capabilities, and cleaner
navigation. Once the core intranet was set up, all of the content
from Compaq's intranet was moved over to the combined intranet.
The "new"
intranet of the combined company played a large part in helping
employees and management stay informed throughout the entire merger.
In fact, online merger communications played a large part in easing
the two cultures through a major change. Before the merger began,
the intranet featured Q & A resources, informative presentations,
interviews with senior leaders, and recent news clips. These resources
were constantly updated and developed throughout the merger. Then,
as the merger ended, employees were able to fill out online forms
outlining their questions and concerns. These forms were then
submitted to the "merger integration team," which then
responded.
All of the
questions and concerns that the team received were tracked so
that they could file them into various categories. Simple reports
were conducted to find out if there were trends that needed to
be addressed company-wide. Sometimes, the merger integration team
was able to spot a trend in one geographical location and then
give a "heads-up" to other locations.
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