Principle of Proximity

The principle of proximity requires that all related items should be chunked or grouped together so that the related items are made to appear as cohesive groups. If a web designer merely fills in the space with whatever items available without proper consideration of logical arrangement of the items in terms of proximity, then she would have a junk-scattered page whose disorganization makes it hard for the reader to have an easy access to the information. The purpose of proximity is to provide an instant visual clue to the organization and content of the page.

There are several ways to achieve proximity in the web design. One is to use tables to chunk information into several different parts so viewers can immediately tell where to locate what they want. This is particularly good for the site which contains large amount of information and does not want to make the viewers to feel overwhelmed at the first sight of its page. The other way to achieve proximity is to use either lines, or columns, or rows to help group these similar items together. The following site has done a good job in using proximity principle to chunk the information on its site.

The outstanding feature of this site lies in its use of different colors, columns, boxes, and frames to chunk information on the basis of proximity. As a result, even though this is a information heavy site, it is still a well organized and easy flow site.

Top | Previous | Next | Site Map